"Parents based in the northern part of London is looking for an exceptional and skilled instructor to guide their youngest child on his first steps to becoming an English gentleman."
Upon seeing this listing, you might easily overlook the term "initial stages" as just an expression.
But, it may be the most important element of this unique job advert, as it aims to find a mentor for a infant.
Many of applications have since been submitted since the unidentified family posted their search for the £180,000 per year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the listing has attracted interest across the media, with many wondering why?
Progressive Approach
Adam Caller, CEO and founder of a global tutoring firm, which is helping the family in their hunt, said that notwithstanding early doubt, he found the concept "forward-looking", and "progressive".
When he consulted the family, he said they appreciated the unusual character of their requirement, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that stage "cultural conditioning had already set in".
But what does the family mean by "cultural leaning"?
It's "all-encompassing", he responded. "How you eat, how you speak".
He said the firstborn had picked up "extremely delicate, body language" from the family, and had adopted their cultural norms. The family explained to the consultant they hoped to prevent the same situation to recur with their infant.
The intention: To engage a English tutor, who needs to speak with standard English accent, to shape the baby from the very start.
Osmotic Learning
"A great deal of the education at the start here is rather osmotic," stated Adam.
It's via this natural absorption that the family are expecting the child will acquire the British traits they wish to cultivate.
Adam explained the tutor needed to be somebody who attended "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The educator simply needs to be the suitable individual, they'll be performing things they don't even know they're doing, effortlessly," he said.
Cost Not Relevant
The family explained to Adam the successful candidate should ideally also have knowledge of or passion in horse riding, winter sports, artistic pursuits and music so as to inspire the child in a broad spectrum of hobbies.
More than that though, he stated the family wanted the tutor to enrol the child on a variety of courses so the child would be "equestrian training and picking up an tool by the time they are about three years old".
In the family's perspective, helping their son develop into a "British gentleman" will lead to success and open doors.
"Considering the rights and wrongs of that, because it's certainly a class statement," he comments.
But, despite all this tutelage in "Britishness", would the child pick up what is termed cultural leaning from the multicultural family he lives with in any case?
"Certainly", replied the CEO. "The parents realize this may not work, but they've just taken the attitude of, 'let's give it a go and we should start as quickly as we can', because the price of it is not a concern," he said.
Impractical
There are some in the education sector who share these reservations.
An education leader, head and founder of Blue Education, who supplies private tutors, commented that "the journey of adopting dual cultures, or indeed, forming one's identity, is something that must be lived into, not manufactured."
Peter explained that he had emigrated from the Far East to the United Kingdom at the age of 7 years old, and had been educated experiencing and living dual heritages. He progressed to study at the University of Cambridge.
"The notion that a single person can function as a living vessel of English culture, a person who can in some way impart the qualities of a UK sophisticate to a infant child, strikes me as idealistic and unrealistic," he commented.
"Based on my background, having a distinctly UK tutor from infancy will will not instantly achieve the goal they hope for.
"I never had such a figure, and however I have been privileged enough to experience several of the experiences they hope for their son."
He added: "The reality is, cultural identity should not be dictated from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Of course, English culture is something the CEO believes can be taught – and sold.
"In my view the fact that the global community regards us in this regard is something that we should be cherishing|valuing|appreciating
